The lower shelves of a typical local High Street
newsagents today are very different from those in my formative years (1960's
and 70's).
Not only is there a vast range of comics and magazines but these are
pretty sophisticated in their print quality, highly commercial in their content
and of course with a price tag to match. Even allowing for production costs and
inflation what I used to pay pocket money pennies for is now anywhere upwards
to a fiver.
The current titles are firmly focused on a new film release or long
running movie franchise, sports with football dominant but wrestling not far
behind, offerings from cartoon studios and even lifestyle factors although when
I was at that target age we did not have any real perception of such things
beyond what our parents dressed us in and fed us on every day.
The mainstay
print matter of the children's comic had not really changed much from the time
of my own father and his contemporaries in the 1930's and 1940's with the likes
of The Beano and The Dandy for entertainment and more weighty knowledge and
education based publications such as Look and Learn.
The Beano and The Dandy
reached an astounding 2 million circulation in the 1950's largely attributed to
the fact that there was very little else available to attract the interest of
the children of that decade. The key characters of Roger the Dodger, Minnie the
Minx, Billy Whizz, Walter the Softy, Desperate Dan, Korky Kat and the enigmatic
Black Bob really caught the imagination and became household names.
These
comics by D C Thomson were followed in the post war era by other titles to
appeal to a slighter older age group and mostly males including Tiger which
featured Roy of the Rovers, Eagle with Dan Dare, Valiant and Warrior.
At the
age of eleven I can recall the anticipation and excitement of purchasing a band
new comic offering, Warlord (1974).
This had, as the title suggests,a very
militarised storyline re-enacting second world war conflicts and with my
schoolmates being re-introduced to stylised german phrases of
"Achtung", "Hande Hoch", "Donner und Blitzen"
which were put to good use charging about the playground or our housing estate.
Warlord was to my mind the last of such themed comics brought about by the
moral stance of producers and stockists against toy guns and weapon based toys
in the 1980's.
Other comics fell by the wayside being unable to compete
with television, video games, computer and media based technology. The heritage
of the comic does however survive on the newsagents shelves as well as many
print based publications now being available on line.
My generation in
particular retained a nostalgia for the comic and its individual and collective
characters and this was very much behind
the emergence of Viz in 1979 and its position within ten years of being
the biggest selling in its media category.
Viz is loved or loathed, championed
or villified, quoted or ignored but represents to me a natural progression for
my age group from the innocently mischievous antics of the likes of Dennis the Menace
and Beryl the Peril to a new edgy, streetwise, toilet humour, controversial and
downright offensive outlook which is so relevant to current life and all of its
situations.
The almost Mission Statement message on the official web page of
the comic, or magazine as it prefers to call itself pulls no punches.
Viz Comic is a British magazine published ten
times a year. Since 1979, its irreverent mix of foul-mouthed, childish cartoons
and sharp satire has seen its creators hauled over the coals by the United
Nations, questioned by Scotland Yard’s anti-terrorist branch and exhibited in
the Tate Gallery. Now well into its fourth decade and suffering from hairy
ears, stress incontinence and piles, Viz is firmly established as a national
institution, just like Broadmoor Hospital for the Criminally Insane, the DVLA and
the Porton Down Chemical Weapons Research Facility.
Here is just a small selection of the fantastic
Viz characters that kept me amused and embarrassed in equal measure. Do not read on if easily offended.
Barry the Cat – a
parody of The Beano's acrobatic crimefighter Billy the Cat. Barry is
incompetent, hopelessly uncoordinated, and is immediately recognised despite
his "cat-suit" disguise.
Baxter Basics – an extremely amoral and sexually
deviant Conservative MP who first appeared at around the same time as John
Major's Back to Basics campaign, and a transparent statement on the hypocrisy
of politicians
Beeny of the Lamp – An Aladdin parody in which
Sarah Beeny comes out of a magic lamp to help a young couple wishing for advice
on buying a property.
Cockney Wanker – a swaggering, bigoted Londoner
who speaks in rhyming slang.
Desperately Unfunny Dan – parody of
barrel-chested Desperate Dan who tries too hard to amuse people with his
superhuman feats of strength.
The Fat Slags – two enormous sluttish women living
in Mansfield, San (Sandra Burke) and Tray (Tracey Tunstall), with huge
appetites for both sex and food.
Grassy Knollington – a schoolboy conspiracy
theorist who would spend every strip putting together and explaining
complicated and outlandish theories behind certain events often to the exasperation of his friends.
Johnny Fartpants – a boy afflicted with extreme
flatulence. Tagline: There's always a commotion in his trousers. He suffers
from extreme, excessive flatulence which is not only offensive to the nose and
ears, but destructive to those around him. His gaseous emissions have been
known to destroy houses and other hard-surfaced articles, as well as injure
people. He is always apologetic, and constantly reminds people that his colonic
expulsions are beyond his control - despite his insistence on "keeping to
a strict pump diet", which often includes beans and "cabbage
water".
Peter the Slow Eater – a man who, as the title
suggests, takes his time eating meals much to the frustration of his family,
especially his kids whom he will not allow to leave the table "until
everyone has finished eating".
Raymond Porter and his Bucket of Water – a boy
who carries around a bucket of water which he uses to solve all sorts of
problems.
Sid the Sexist – a young man with no sexual
experience who boasts of his success with women. His distinct lack of tact or
any social graces do not help him in his quest to "pull" women.
Terry Fuckwitt – an extremely dim-witted boy.
Fuckwitt continuously mistakes situations, objects and people for each other.
1979 was my
16th year and Viz was the
perfect escape publication for me or at
least as much as it could be for a quiet, shy, unconfident and rather geeky lad
with no firm political or other life threatening affiliations in a sleepy Yorkshire
town.
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