A History of a Family- Part 6- Marmite

 The BBC recently ran a radio series with the help of the British Museum on 100 objects that shaped or contributed to the history of the world. These ranged from statues to coins and from toys to modern technology. I have tried to achieve the same sense of significance but in relation to our family for a few objects lying around the house currently or remembered from growing up.

Part 6. Marmite

After my comments in a previous blog about the origins of one of the ingredients for fruit gums from the leather tanning process you may be entirely justified in expressing surprise that the subject of my last family history series is another substance dredged out of an industrial process.

Although often associated with a meaty and beefy taste this is as far from the actuality as could be imagined. Marmite is a yeast extract. The original producers, long since absorbed by an American Corporation were based in Burton upon Trent, logically and logistically the ideal location just downwind in terms of proximity to the large commercial breweries that provided considerable employment, wealth and celebrity to the town. As a student, when it was not practical to otherwise cycle from Nottingham to home, some 90 miles or so, I would take the train and the line ran through and paralell to the huge operational plants. The hop silos, stainless steel vat and pipes proudly bore such British institutional brand names as Carling, Worthington and Bass and later Marstons and Coors. I was always aware of the approach to Burton upon Trent because it was soon in view  after passing through Tamworth where the Reliant car factory was and in the open ground close to the lines it was always interesting to see the fibre glass shells of the three wheeler Robins but incongruously next to the aggressive and quite well regarded Scimitar sports coupe.

The success of Marmite, also the french name for a large cooking pot as depicted on the classic label, also launched the Bovril product. In my mind it is an insult to Marmite to include that other stuff in the same breath and sentence. I had a bad experience with Bovril whilst holding a jar above head to try to see how much was left. The same exercise with Marmite holds no hazards but I did not allow for the looser, runnier composition also encouraged by inappropriate storage in a warm pantry cupboard and the grainy, bovine
derivative took some effort to wash out.

Through my teenage years I began collecting Marmite jars. I should qualify that these were not empty, washed out and clean but still each contained perhaps half a teaspoon. I was sure that yeast extract was indestructible and so with a tightly fitting old style metal lid there were no concerns over the nurture of a globally contagious bio-plague. I proudly had on display in my bedroom a full set of the different sized jars and a good number of spares behind the best example in each category. The collection went everywhere with me at key stages in my life.

Marmite went well with everything. Not just the fundamental toast topping but complientary on top of cheese, with scrambled egg, stirred into gravy or direct into a meat pie. A generous knife edge was required to thickly cover a slice of bread for a packed lunch sandwich and with enough left to be lavishly licked off the blade. I am aware that there are those who may feel a bit nauseous at this stage if they have not been brought up proper to love Marmite.

I was very upset by the sellout of the brand but ultimately reassured by the fact that there is little scope to spoil such a perfect taste. There has been an attempt to broaden the product range by packaging changes and collaboration with other brands. Most ridiculous has been a squeezy tube effect jar- what were they thinking. Most exploitative was the Guinness venture with limited edition production runs with jars traded on E-Bay rather than opened up and spread for enjoyment. Most trendy was its addition as flavouring on rice cakes. The commercial possibilities are potentially endless and no doubt there is a whole department within the Unilever skycraper dedicated to the infiltration of Marmite into the emerging economies. What next- Marmite flavoured rice, poppadoms and noodles? I was amused to hear that Stateside super and hypermarkets stock the product in their ethnic foods section.

My own children are fans of Marmite and the association with our family appears to bode well for continuation of this love affair into the future. My Mother has told me that on our return to the house from a night out on the town, as young adults, she and Father could only really relax and get to sleep in the early hours to the sound of the front door being locked and the noise and smells from the production of cups of tea and marmite on toast permeating up the stairs from the kitchen.