A Crisis of Identity

Following on from yesterdays postcode demographics I have found the following Group and Type Descriptions (2009) which, apparently, to those in decision making and other powerful positions, represent who we are, where we live, how we live our lives, view the world and get by.

Some of the descriptions are evocative and dynamic and bordering on romantic in parts but mainly quite dismissive and sad.

After trawling through and perhaps identifying yourself with a large alphabet letter and socio-economic group you might give some thoughts to making up your own. Enjoy!


A- Alpha Territory.

    Global Power Brokers, Voices of Authority, Business Class, Serious Money.

B-Professional Rewards.

    Mid Career Climbers, Yesterdays Captains, Distinctive Success, Escape to the Country, Parish
    Guardians.

C- Rural Solitude.

   Squires among locals, Country Loving Elders, Modern Agribusiness, Farming Today, Upland
   Struggle.

D- Small Town Diversity

   Side Street Singles, Jacks of all Trades, Hardworking Families, Innate Conservatives

E- Active Retirement

   Golden Retirement, Bungalow Quietude, Beachcombers, Balcony Downsizers

F- Suburban Mindsets

   Garden Suburbia, Production Managers, Mid Market Families, Shop Floor Affluence, Asian
   Attainment.

G- Careers and Kids

  Footloose Managers, Soccer Dads and Mums, Domestic Comfort, Childcare Years, Military
  Dependants.

H- New Homemakers

 Buy to Let Territory, Brownfield Pioneers, Foot on the Ladder, First to Move In

I- Ex Council Communities

  Settled Ex-Tenants, Choice Right to Buy, Legacy of Labour, Stressed Borrowers

J- Claimant Cultures

  Worn Out Workers, Streetwise Kids, New Parents in Need

K- Upper Floor Living

  Small Block Singles, Tenement Living, Deprived View, Multicultural Towers, Re-Housed
  Immigrants.

L- Elderly Needs

  Pensioners in Blocks, Sheltered Services, Meals on Wheels, Low Spending Elders

M- Industrial Heritage

 Clocking Off,  Backyard Regeneration, Small Wage Earners

N- Terraced Melting Pot

  Back to Back Basics, Asian Identities, Low Key Starters, Global Fusion

O- Liberal Opinions

  Convivial Homeowners, Crash Pad Professionals, Urban Cool, Bright Young Things, Anti-
  Materialists, University Fringe, Study Buddies.

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